The Only Fitness Program Built for The Bay
THE 3 C’S OF SUCCESS
Community, Connection, Consistency.
The Inner Fire Program isn’t just another workout plan—it’s a movement.
Success doesn’t happen in isolation; it thrives in community, connection, and consistency.
Unlike other programs, Inner Fire is built on accountability and collaboration, making sure you stay fired up, engaged, and committed to your goals.
You’re not just working out—you’re becoming part of something bigger.
Let’s light that fire together.
Meet Your Coach
Wayne's Approach
Born and raised in Ireland with an ambitious mentality and a passion for movement, Wayne has dedicated his life to helping others push beyond their limits.
As your coach, Wayne will work consistently with you one-on one to inspire you along your journey, and help you reach your goals.
More Than Workouts —
A Community to Ignite Your Strongest Self.
Our HIIT - focused, community-driven, and results-backed program designed to whip you into shape, one class at a time. Created with intention by our founder, Wayne Squires.
Activewear designed for high-intensity workouts that’s durable and wicks sweat, while looking good. Go from the gym to a coffee-run with ease and comfort.
High Intensity, No Constraints
Our HIIT - focused, community-driven, and results-backed program designed to whip you into shape, one class at a time. Created with intention by our founder, Wayne Squires.
Join the Crew
When you join the Inner Fire Program, you join a crew of like-minded people, dedicated to bettering themselves each day, while having fun along the way.
Shop the Merch
Activewear designed for high-intensity workouts wicks sweat, while looking good. Go from the gym, to the beach, to a coffee-run with ease and style.
Ignite Your Inbox.
Subscribe and get 10% off your first product or service + exclusive fitness tips, blog drops, and discounts every week.